The Blueprint.

Every brand starts somewhere.

Behind every business there is an idea, a vision and a process that rarely follows a linear path.

I'm Emily, a marketing student, currently at Ulster University, Belfast. However, some may say my interest in marketing extends far beyond the classroom. 

Alongside my studies, I have built two successful enterprises of my own; Crosé Content, which is a social media management and content creation business. As well as Crosé Artistry, a beauty brand which specialises in BIAB Manicures, with a few exciting product developments working behind the scenes.

Built From Scratch was created to document the journey between having an idea and turning it into something real.

From developing brand identities and understanding consumer behaviour to working with clients and navigating the challenges of entrepreneurship, this blog explores the relationship between the marketing principles and the experiences I'm gaining professionally. 

                                                                                                              

In my opinion, marketing goes beyond creating content or selling a product. It's really about understanding consumers, building meaningful connections and making strategic decisions that influence how a brand is perceived. 

I'm wary that I am still learning, experimenting and figuring it all out as I go. However, that is exactly the point; because nothing worth building comes from a finished blueprint.