Beyond the Likes: What Managing a Local Café’s Social Media Is Teaching Me
How working with McGreevy’s in Downpatrick is helping me connect creativity, content strategy and digital analytics. Creating content for my own businesses sparked my interest in marketing. Taking responsibility for another business’s social media has pushed that interest further. It means understanding someone else’s vision, making decisions around their audience and evaluating what the content actually achieves. On 15 September 2026, I began managing social media for McGreevy’s, a café, deli and butchers in Downpatrick, through CROSÉ CONTENT. Their brief was clear: they wanted a brighter, more active and community-driven page that gave people more reasons to visit. This experience is teaching me that successful content involves more than making a business look good online. Turning a Brief Into Content My regular schedule has involved two reels and one post each week, alongside story content. Having that structure gives me a framework for planning while allowing in...
